Welcome to Day 2 of our 35-day journey to
Build Your Online Brand & Leave a Legacy
Every strong brand has a story. But before the story comes the spark—the reason you decided to build something in the first place. Without that spark, the long hours and inevitable setbacks can feel empty. With it? Even the hardest days become part of a meaningful journey.
When I first started experimenting with affiliate marketing, I thought money was my only “why.” I chased fast wins, signed up for programs without thinking, and wondered why my energy fizzled out so quickly.
The breakthrough came when I realized my true why: I wanted to build something lasting—something that would bless my family, encourage others, and stand the test of time. Once I defined that, the daily grind felt lighter. I wasn’t just chasing sales. I was building a legacy.
Your “why” doesn’t have to sound profound. It just has to be yours. Maybe it’s freedom from debt. Maybe it’s spending more time with your kids. Maybe it’s creating something meaningful that helps people live better lives.
Write it down. Post it where you can see it. Let it remind you that you’re building for the long run, not just the quick win.
Later in this series, I’ll share the exact training program that helped me align my why with real-world strategies (and stopped me from spinning my wheels). For now, just take the first step: discover your why.
🎨 Play Moment
From Play Therapy by Michael Joseph
“Play is the birthright of your child within. Do it often to know discovery, wonderment, and delight.”
Today, give yourself permission to play—try something silly, creative, or spontaneous. The more you practice discovery, the easier it is to stay inspired while building your brand.
Call to Action
➡️ Reflect: What’s your “why”? Write it down and keep it where you’ll see it daily.
➡️ Subscribe: Join me tomorrow as we talk about choosing a niche you’ll love for years.
Always stay curious, keep creating, and enjoy every step of the journey.
If building a lasting brand is your dream, stay with this series—you’ll pick up something new each day.
See you tomorrow,
Matt
mleist@digitalfivel.com
Digital Five L 