Let’s say you’ve fixed your audience problem. You’re talking to the right people, in the right niche, who are hungry for solutions.

But here’s the catch: if the product you’re promoting doesn’t resonate with them, it still won’t sell. That’s the Offer Problem.

Many affiliate marketers make the mistake of chasing what looks hot instead of what actually works for their audience. Maybe you’ve seen it—someone grabs the top-selling product on ClickBank, throws it at their list, and waits for magic to happen. But just because a product is selling for someone else doesn’t mean it’s the right fit for your people.

Here are a few ways to fix the Offer Problem:

✅ Check Gravity (ClickBank metric): This tells you how many affiliates are making sales. High gravity = proven product. But don’t stop there.

✅ Recurring & Long-Term Potential: One-time commissions are fine, but recurring products (like GotBackup or My Lead Gen Secret) create income stability.

✅ Refund Rates: If a product has a high refund rate, it’s a red flag. You don’t want to burn trust with your audience.

✅ Demand & Relevance: Does your product solve a real problem your audience cares about right now?

✅ Tiered & High-Ticket Options: Products like John Thornhill’s Ambassador Program or MAP Program give you the chance to earn bigger payouts and two-tier commissions—great for scaling.

The truth is, affiliate marketing is about solving problems for real people, not just pushing links. The better you get at selecting offers that truly help, the more your audience will trust you—and the more sales you’ll close.

Tomorrow, we’ll tackle another big roadblock: The Trust Problem—because even the perfect offer won’t sell if your audience doesn’t believe in you.

Always stay teachable and keep going. If you’re serious about building your own income stream, stick with this series—you won’t regret it.

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Until Next Time,

Matt

mleist@digitalfivel.com

P.S. Remember Ephesians 3:20-21