Welcome to our “Inside the Algorithm” blog series—a sneak peek into our soon-to-drop ebook that finally breaks down how social media algorithms really work (no fluff, just facts). If you’ve ever wondered why your post blew up—or got totally ignored—this is the kind of clarity you’ve been craving.
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So, which type of engagement is actually king?
When it comes to engagement, most people still obsess over likes—and sure, they’re cool—but in the algorithm’s eyes, likes are the bare minimum. The real power comes from saves, shares, and comments. Each tells the algorithm something different—and that means each one impacts your reach in different ways. Here’s what’s actually going on behind the scenes 👇
🔖 Saves = “This is gold. I’m coming back later.”
Out of all engagement types, saves are one of the deepest signals you can get. Think about it: When someone hits “save,” they’re telling the algorithm, “This content is too good to lose.”
Platforms like Instagram treat saves like gold. The more saves your content gets, the more likely it is to be pushed to a broader audience. It shows you’re not just catching attention—you’re delivering real value.
✅ What kind of content gets saved?
- Infographics
- Tutorials & guides
- Quick tips or hacks
- Inspirational posts worth revisiting
- Anything bookmark-worthy
📌 Hot tip: Tell people to save your post in the caption. Something like “Save this for later 💾” works better than you’d think.
📤 Shares = “You have to see this.”
When people share your post, they’re vouching for it. They’re saying, “This is so relevant/funny/helpful/interesting that I want my friends to see it too.” That’s a big deal.
Shares are social currency—and the algorithm knows it. That’s why content that gets shared tends to explode. It signals that your post is resonating on a broader, communal level.
✅ Content that gets shared like crazy:
- Memes and funny reels
- Bold opinions or hot takes
- Relatable experiences
- Helpful info that’s easy to digest and pass on
🔥 Pro move: Use CTAs like “Tag a friend who needs this” or “Share this if you agree” to give people an easy reason to hit that share button.
💬 Comments = “Let’s talk about it.”
Comments are where conversations start—and they show the algorithm that your content is creating community.
When someone takes time to comment, it shows a higher level of engagement than just scrolling by. Whether it’s feedback, an opinion, or even a simple emoji response, the algorithm sees this as “meaningful interaction.”
✅ How to spark more comments:
- Ask open-ended questions
- Share something personal and relatable
- Prompt reactions with “What do you think?” or “Would you try this?”
- Jump into the comments yourself and talk back—it shows you’re not just posting and ghosting.
👥 The more people talk, the more people see. That’s how the snowball starts.
🎯 Smart Creators Play the Long Game
Truth is, you don’t have to pick just one type of engagement to chase. The best strategy? Build content that naturally invites all three.
Here’s the formula:
- Want saves? Deliver value.
- Want shares? Be relatable or emotional.
- Want comments? Start a conversation.
The more layers you can add to your post, the more love it gets from the algorithm—and the more chances you have to build real connections with your audience.
🚨 Final Word (For Now)
Saves. Shares. Comments. They’re not just numbers—they’re signals. Each one tells the algorithm how people feel about your content. So if you’re still stuck measuring success by likes alone, it’s time for an upgrade.
This post is just one chapter from our upcoming ebook and part of the Inside the Algorithm series—a deeper dive into how these platforms really work. If you’re tired of guessing and want to start growing with strategy, keep following along.
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🎯 And here’s the secret: Everything you just learned about algorithms? That’s your power play.
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📬 Got questions or want to chat about your idea? Email me at mleist@digitalfivel.com
💬 Drop a comment below with your take—struggles, lightbulb moments, or Pinterest wins. We’re building a space where we grow together.
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Stay smart. Keep testing. Be bold.
—Matt
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