This post is part of our “Inside the Algorithm” blog series—leading up to the launch of our upcoming ebook that finally breaks down how social media algorithms really work, without the fluff or corporate buzzwords.
Let’s be real for a second—X (yep, still calling it that), formerly known as Twitter, feels like that one friend from college who used to be so on top of everything and now… you’re not quite sure what they’re doing with their life. Some call it a wasteland. Others still swear by it. But here’s the question we’re diving into today: Is X still relevant, or has it totally lost the plot?
The answer? It’s complicated—but not hopeless. Especially if you understand what the algorithm is really doing under the hood.
🔥 Why Thought Leaders Still Flock to X
Let’s face it—X is chaotic, but it still has its perks. For creators, influencers, and thought leaders who want to speak up in the moment, it remains one of the fastest ways to drop an opinion, hop on a trend, or share a hot take. With its character limit, you’re forced to get to the point—which honestly, we love in a world drowning in 3-minute monologues and endless carousels.
Sure, LinkedIn is the go-to for professional flexing. But X? It’s still where real-time conversations happen. If you’ve got something insightful to say—and the guts to say it publicly—X gives you a mic. Whether you’re responding to global news, shaping a narrative, or just keeping it real with your audience, the platform rewards clarity, boldness, and authentic takes.
That said, yes—it can be toxic. Trolls are a thing. But if you’re a leader or influencer looking to elevate the convo instead of just adding noise, your voice still matters here.
💀 The “Tweet Every Hour” Advice Is a Myth (Let’s Kill It)
There’s this myth floating around that you need to tweet 10x a day to stay relevant. Who has time for that? More importantly—why?
Here’s the truth: X’s algorithm doesn’t just reward frequency; it rewards engagement. Quality beats quantity. Every time.
You could tweet 20 times a day and still get ghosted by the algorithm if no one’s responding. Meanwhile, one thought-provoking tweet that hits the right nerve? That’s what gets amplified. People don’t want noise—they want connection. So instead of forcing content out like a factory, focus on creating moments that make people stop scrolling and start thinking.
🤝 How to Actually Build Engagement on X
Okay, so how do you cut through the chaos?
- Know your people. Understand what your audience cares about and speak to that.
- Reply to comments. Don’t ghost your followers—talk to them.
- Use visuals. Tweets with images, videos, or GIFs get more love.
- Jump on trends (strategically). Hashtags and trending topics can work if your voice adds value to the convo.
Think of every tweet as a spark. It doesn’t need to explode. It just needs to light something up in your community.
💡 Engagement First, Virality Second
We get it—going viral feels like winning the internet. But here’s the catch: viral moments often start with real engagement. Tweets that make people feel seen or heard tend to travel further than those just fishing for retweets.
So instead of chasing vanity metrics, aim to build trust. Ask questions. Share real stories. Invite feedback. When your audience feels like they’re part of the convo, that’s when the magic happens—and yeah, sometimes virality follows.
✅ Bottom Line: X Isn’t Dead—You Just Need a Smarter Playbook
X isn’t the same platform it used to be—but neither are we. If you approach it with intentionality and authenticity, it still has massive potential. Especially for creators, entrepreneurs, and voices who want to shape culture instead of just reacting to it.
The key? Stop playing the algorithm’s game and start understanding how it actually works.
That’s what this blog series—and our soon-to-drop ebook—is all about. No recycled tips. No influencer BS. Just real strategies for growing on social without losing your voice.
So, is X still worth your time?
If you’ve got something to say—and you’re ready to say it smartly—then yeah.
It might be one of the most real platforms left.
Stay tuned for the next post in the series. We’re pulling back the curtain on Instagram’s “engagement trap” and what creators really need to know to beat it.
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📬 Got questions or want to chat about your idea? Email me at mleist@digitalfivel.com
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Stay smart. Keep testing. Be bold.
—Matt
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