Inside the Algorithm – Part of Our Upcoming Ebook That Finally Breaks Down How Social Media Algorithms Actually Work

Let’s be real: the YouTube hustle today looks a lot different than it did ten years ago. If you’re a creator (or thinking of becoming one), you’ve probably asked yourself the same question we all have: Should I go all in on longform videos, or should I be pumping out Shorts to chase the algorithm?

Well, good news—you don’t have to guess anymore.

This post is part of our “Inside the Algorithm” blog series, a behind-the-scenes look leading up to our soon-to-drop ebook that finally makes sense of how social media algorithms really operate—without the fluff, and with real talk you can actually use.

🚫 Myth: “Post Daily or Be Forgotten”

There’s this old-school idea still floating around that if you’re not posting every single day on YouTube, you’re toast. Let’s just kill that myth right now.

The truth is: YouTube’s algorithm cares way more about quality engagement than quantity uploads. It’s not about burning out to keep a streak alive. It’s about whether people are actually watching your videos, clicking through, commenting, and sharing. One 🔥 video that gets people hooked beats seven rushed uploads any week of the year.

So if you’ve been stressing about daily uploads—breathe. Focus on creating stuff that connects.

🎬 Enter: The Power of Shorts

Shorts are YouTube’s answer to TikTok, and if you’ve been sleeping on them—it’s time to wake up. These 60-second snackable videos are a fast track to eyeballs, especially if you’re just starting out or trying to grow a new channel.

But here’s the real kicker: Shorts and longform aren’t enemies—they’re teammates. Think of Shorts as the spark, the teaser, the curiosity click. When done right, they funnel viewers straight into your longer videos for the full story. It’s like the trailer that gets people to watch the movie.

Want real growth? Use Shorts to hook, then longform to hold.

⏱️ Algorithm Secrets: Watch Time + CTR = Winning Combo

Let’s break it down: YouTube’s algorithm doesn’t care how many videos you make—it cares how long people stay on your videos (watch time), and how often they click (CTR, aka click-through rate).

• Longform content gives you room to build stories, drop knowledge, and really vibe with your audience. That usually means more minutes watched per viewer.
• Shorts, meanwhile, are about grabbing attention fast. Think humor, hot takes, trends—whatever pulls a double-tap or share in under 60 seconds.

Want to play the algorithm smart? Use Shorts to boost discovery, and longform to build loyalty.

🔁 How to Blend Both Formats Like a Pro

You don’t have to pick a side—be strategic. If you’re posting a detailed how-to video, why not also drop a Short with a quick tip from the same content? That teaser could pull in people who’d otherwise scroll right past your longer stuff.

Or, if there’s a trend going viral, jump in with a Short that fits your niche. Ride the wave now, then redirect the traffic to your full-length insights later.

Being flexible with formats shows the algorithm (and your audience) that you’ve got range—and that matters.

💬 Don’t Just Post—Engage

Let’s not forget: content isn’t just about content. It’s about community.

If you want to grow on YouTube in 2025, you’ve got to show up in the comments, respond to feedback, and create moments that make viewers feel seen. Ask questions. Drop polls. Shout out your audience. Channels with active communities get boosted—because YouTube loves creators who keep the convo going.

Long story short? Don’t just talk at your audience. Talk with them.

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💡 TL;DR for Creators:

• Don’t burn out posting daily. Focus on quality + engagement.
• Use Shorts as bait. Hook new viewers, then send them to your longform videos.
• Mix formats. You don’t have to choose one or the other—use both, strategically.
• Engage your people. Comments, polls, replies—it all matters.
• Play the long game. One great video > five mediocre ones.

Stay tuned for more deep dives like this in our “Inside the Algorithm” series—leading up to the release of our game-changing ebook that uncovers how the social media game really works in 2025. If you’ve ever felt like the algorithm is out to get you, this series is your new best friend.

Until next time—create smart, stay inspired, and keep fueling your channel with purpose. 💥

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—Matt

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