Perceived value refers to the worth that customers assign to a product or service based on their individual experiences and needs, not necessarily its actual cost. It’s influenced by factors like convenience, trust, quality, and the problem-solving ability of the offer.
For entrepreneurs, creating a strong perceived value in their offerings is key, as it helps convince potential customers that the investment is worth it, especially in affiliate marketing, where there’s often a focus on high-ticket items.
Understanding Perceived Value in Affiliate Marketing
Today, let’s dive into the concept of perceived value and how it impacts the products you promote in your affiliate marketing business.
Recently, my wife had to undergo day surgery in the city. Since she uses a wheelchair, we needed a vehicle that could accommodate her needs. It was a three-day trip that required multiple services: getting to and from the city, moving between the doctor’s office and the hotel, and traveling to the hospital and back.
I thought we had everything planned. But after our doctor’s appointment, the transportation service I called couldn’t provide a van. They had no idea when one would be available, and we had a tight schedule with the hospital appointment the next morning. After waiting for hours, we ended up walking to the hotel, which thankfully wasn’t too far away, about three-quarters of a mile.
The next morning, we couldn’t risk the same uncertainty. I booked a different service, paid in advance, and confirmed everything. The driver arrived early, was friendly, and made sure we were checked in at the hospital. The return trip was just as smooth.
Was it worth $128 for two short rides of about a mile each? Absolutely! The alternative was walking uphill, which wouldn’t have been possible after surgery. To me, the perceived value of that service was priceless.
Now, let’s connect this to affiliate marketing.
You might be wondering about the value of some affiliate offers out there. $800, $1,000, or even $2,000 – is it really worth it?
Will you make a profit?
And will others see the value?
Our role as affiliate marketers is to help our audience understand that these high-ticket products are worth the investment. They aren’t just purchases; they’re stepping stones to building a profitable business.
For someone just starting out, investing $800 or more can feel like a lot, especially if they haven’t yet seen returns. It’s easy to think about sticking to lower-priced products and making it up with volume. However, both high-ticket and low-ticket offers have a place in your strategy, and at Digital Five L, we offer both.
You can explore them at www.digitalfivel.com.

Recently, we signed up for two exciting new programs:

Michael Cheney’s Secret Money System and another one still being set up.
We also offer Master Affiliate Profits, which is currently in Phase II. During this phase, you can get in with a one-time lifetime purchase of around $800. When Phase III launches, this one-time deal will go away.

Another great option is Wayne Crowe’s OLSP system. Whether you choose the one-time fee or a monthly subscription, the value is there, and you should start seeing profits after a few sales.

So what creates strong perceived value in high-ticket products?
- High commission percentages
- Recurring commissions
- 2-tier commissions
- Quality content
- Stability of the company
- Responsive support teams
- New products to enhance your purchase
- Done-for-you marketing materials
Both Master Affiliate Profits and OLSP have these features, and we believe the value will only grow over time.
We encourage you to check them out and see for yourself.
Thank you for joining us on this exciting journey to create wealth and live a fulfilling lifestyle through affiliate marketing.
Subscribe to our newsletter to receive updates, and if you have any questions about your affiliate marketing journey, feel free to reach out at mleist@digitalfivel.com. I’m here to support you in reaching your goals.
Until next time,
Matt
Learn more at www.digitalfivel.com
Email: mleist@digitalfivel.com
Enjoy your journey & stay curious.
May your dreams always be greater than your memories.
